Content programs start simple — a corporate blog or a few whitepapers. This works beautifully, until it doesn’t. The most dedicated writer or small team can’t produce ever-expanding output. The CMO of a $50M company can vet all the content; at $250M, she can’t.
Achieving more ambitious goals takes more resources and new processes. That means more complexity. To navigate that complexity, you need a content strategy.
We help companies create smarter content strategies and editorial operations to hit ambitious business goals.
Why we’re unique
We combine hands-on expertise across a broad set of disciplines.
- We’ve got decades of award-winning journalism experience, so we ask great questions and create sharp content.
- We’ve worked at marketing agencies and with agency partners, so we speak marketing.
- We’ve built content sites from the CMS up, redesigned legacy sites, and multiplied traffic using advanced SEO tactics. We know what it means to be accountable for results.
- We’ve earned certifications in Google Analytics and Inbound Marketing.
This saves you time and money. You don’t have to get a dozen specialists in the room and try to mix-and-match their input. We understand how those disciplines fit together, which levers you can pull to increase your impact, and how to measure it meaningfully.
We strive for agency quality service without agency overhead.
We can deliver:
Content strategy
A strategy is no good if it isn’t customized for your goals, or you can’t execute it. We right-size our consulting to deliver targeted, usable recommendations for a manageable cost and time commitment.
- Map KPIs that better reflect your business goals
- Optimize your approach to different audience segments
- Craft a plan for more distinct and effective content
- Create an editorial calendar for impact instead of volume
- Improve editorial operations to scale up while removing pain points
- Benchmark your costs (and results) for staffing, production, and promotion
- Plan for continuous learning and growth along the maturity curve
- Integrate social and search into your process from the beginning
Content Assets
Actionable content such as ROI calculators and prioritization worksheets
- Visual primers
- SEO magnets
- Infographics
- Research analysis
- Whitepapers
- Blog posts
- Content recycling and reuse for better SEO traction
What about thought leadership?
To make an impression on your audience, great thought leadership content has to shine in at least one of these ways: novelty, clarity, and usefulness. Our journalism background is helpful in creating meaningful thought leadership for your brand, whether you need a single standout piece of content, or a process for a full thought leadership operation.