A Woman Owned Small Business (WOSB)

Performance measurement

Questions for your year-end analytics review

Everything’s a hypothesis

How bad KPIs skew your content decisions

The number everyone reports that has no value whatsoever

Who cares about domain authority?

Performance measurement,

Three is a magic number (of performance metrics)

Page views are the most elementary way to measure how your content is doing. Let’s get beyond that, shall we?